Our story关于我们

Two generations protecting Penang businesses — successor to A.Y Agency, est. 1997. 两代人守护的槟城企业 —— 承接自 A.Y Agency(1997)。

AY Shield Risk Advisory, successor to A.Y Agency (est. 1997), was founded on a simple principle: that every business owner deserves an advisor who actually reads their policy. AY Shield Risk Advisory 承接自 A.Y Agency(1997 年创立),立业于一个简单的原则:每位企业主都值得拥有一位真正读懂他们保单的顾问。

Our journey发展历程

A legacy built over decades数十年铸就的传承

1997

A father starts a practice on one belief — that SMEs deserve honest advice, not just a signed form.一位父亲创立了这家事务所,只凭一个信念——中小企业值得真诚的建议,而不只是一张签好的表格。

Three decades此后三十年

Clients stay — not for the cheapest quote, but because someone picks up the phone. When a claim is unfairly rejected, we take it up rather than let it go. Claims advocacy becomes who we are.客户留下来——不是因为报价最低,而是因为有人接电话。当理赔被无理拒付,我们据理力争,不是就这样算了。理赔陪跑,从此成为我们的底色。

2025

A son joins his father. A profession becomes a legacy.儿子加入父亲的事业。一份职业,成为一份传承。

2026

Technology joins the team — so Liang-Hin and Yong-En can focus on what only people can do: judgment, and fighting for your claim.科技加入团队——让我们专注于只有人才能做的事:判断,以及为你的理赔而战。

Our people我们的团队

The advisors behind the advice建议背后的顾问团队

Au-Yang Liang-Hin, Principal Advisor
Au-Yang Liang-Hin
Principal Advisor · Licensed insurance advisor for over 30 years首席顾问 · 持牌执业 30 年以上

Specialises in claims advocacy and policy audit for manufacturing, engineering, and logistics clients. Three decades of handling disputed claims from the inside.专注于制造业、工程业与物流业客户的理赔倡导与保单审查。持牌执业逾 30 年,争议理赔从头到尾都亲手处理过。

Au-Yang Yong-En
Au-Yang Yong-En
Founder · Client onboarding & Mandarin policy support创办人 · 客户对接 · 华语保单讲解

Handles client onboarding, policy explanations in Mandarin, and day-to-day advisory support. Bringing fresh perspective to a practice built on decades of trust.负责客户接待、中文保单讲解及日常顾问支援。以新生代视角,延续数十年积累的信任与专业。

How we work我们的工作方式

Four services we bring to every client — any industry每一位客户,我们都做这四件事——无论何种行业

01
Policy Audit保单审查

We read what you have before recommending anything先看懂你买了什么,再谈下一步

02
Risk Advisory风险顾问

We map where your business is actually exposed找出你的生意哪里真正有风险

03
Chinese Explanations中文解释英文保单

Every clause in the language you think in逐条讲解,直到你真正看懂

04
Claims Advocacy理赔陪跑

We fight for full recovery when something goes wrong出事时陪你争取应得的赔付

Vision愿景

"To be a trusted guardian of businesses — protecting livelihoods and communities through integrity, stewardship and compassionate service."「成为企业最值得信赖的守护者,以诚信、管家精神与关怀服务守护企业、家庭与社区的未来。」

Mission使命

We serve businesses with honesty and excellence — providing responsible risk protection, wise counsel and faithful support to help our clients endure, recover and thrive.我们以诚信与卓越服务企业——提供负责任的风险保障、睿智的建议和忠实的支持,帮助客户在逆境中坚守、恢复并茁壮成长。

Integrity诚信

We tell you what your policy doesn't cover — even if it means less commission.我们告知保单不涵盖的内容——即使这意味着减少佣金。

Stewardship管家精神

Your risks are our responsibility to understand, not just to document.您的风险是我们真正需要理解的责任,而非只是记录在案。

Advocacy倡导

When claims arise, we fight on your behalf. We don't disappear after the policy is signed.理赔发生时,我们代您全力争取。保单签署后我们不会消失。

Excellence卓越

New risks, new regulations, new products — so your coverage never falls behind.新风险、新法规、新产品——让您的保障永不过时。

FAQ常见问题

Questions about us关于我们

What business owners usually ask before they trust us with a policy.老板把保单交给我们之前,通常会先问这几题。

Ask us on WhatsApp还有问题?WhatsApp 我们 →
01

Are you licensed?你们是持牌的吗?

The licence sits with our principal advisor, Au-Yang Liang-Hin, a licensed insurance advisor for over 30 years. AY Shield Risk Advisory is our registered business name (SSM 202603204121, JR0193991-H, registered on 4 August 2026). A business name on its own is not an insurance licence.持牌的是我们的首席顾问欧阳良兴,持牌执业 30 年以上。AY Shield Risk Advisory 是我们的注册商号(SSM 202603204121 / JR0193991-H,2026 年 8 月 4 日注册)。商号本身不是保险执照。

02

What qualifications does Au-Yang Yong-En hold?欧阳永恩有什么资格?

Au-Yang Yong-En, our founder, passed the Pre-Contract Examination for Insurance Agents (PCEIA, General) set by the Asian Institute of Insurance in 2026 (Cert No. PCEIA 0001054). This is an exam certificate, not an insurance licence. The licence sits with Au-Yang Liang-Hin.我们的创办人欧阳永恩在 2026 年通过 Asian Institute of Insurance 的 PCEIA 保险代理人执业前考试(产险),证书号 PCEIA 0001054。这是考试证书,不是保险执照;持牌的是欧阳良兴。

PCEIA certificate awarded to Au-Yang Yong-En View the certificate看证书原件 →
03

Which insurers do you work with?你们代理哪几家保险公司?

Au-Yang Liang-Hin holds agency appointments with four Malaysian general insurers: Etiqa, Lonpac, Liberty and Generali.欧阳良兴持有四家马来西亚产险公司的代理委任:Etiqa、Lonpac、Liberty、Generali。

04

Are you an insurance broker?你们是保险经纪(broker)吗?

No. We are not an insurance broker, and not a BNM-approved financial adviser. Policies are placed through Au-Yang Liang-Hin's agency appointments and issued directly by the insurer, with him as the agent on record.不是。我们不是保险经纪,也不是国家银行批准的财务顾问。保单通过欧阳良兴的代理委任投保,由保险公司直接签发,代理人是他。

05

How can I check that you are genuine?我怎么确认你们是真的?

Call any of the four insurers above and ask whether Au-Yang Liang-Hin is their appointed agent. You can also buy our business profile from SSM MyData using registration number 202603204121, or ask us for his agency code with each insurer.打去上面任何一家保险公司,问欧阳良兴是不是他们的委任代理;也可以在 SSM MyData 用注册号 202603204121 买一份商号资料来看;或直接问我们要他在各家的代理编号(agency code)。

06

How is AY Shield related to A.Y Agency?AY Shield 跟 A.Y Agency 是什么关系?

AY Shield Risk Advisory is a new business name, registered in 2026, that carries on from A.Y Agency (est. 1997), the practice built by Au-Yang Liang-Hin. They are separate registrations; AY Shield is not a renamed company.AY Shield Risk Advisory 是 2026 年注册的新商号,承接自欧阳良兴一手建立的 A.Y Agency(1997)。两者是不同的注册,不是公司改名。